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Counsel to Counsel is a podcast for attorneys who are looking for insights to help increase their overall career satisfaction.  You can find it on iTunes, Stitcher, or wherever you get your podcasts.  You can also listen to episodes from this home page.  In each episode, I introduce you to consultants who have been shaping the legal industry and attorneys who have done interesting and sometimes unconventional things with their careers.  My guests will share with you tips on how to achieve greater career and marketing success.

Feb 6, 2022

It has never been easier to create digital content to market your law practice.  But what is the right mix?  How much should you be leveraging LinkedIn and other social media platforms to build your visibility.  Are email newsletters effective? Should you be using SEO to get more visitors to your website? What about podcasting?  What should you being doing yourself and when should you outsource?

In this episode, I speak with Marc Apple, a real expert in digital marketing.  Marc is the owner of Forward Push, a marketing agency that creates dynamic websites and manages SEO for companies in a range of industries.  His clients are startups and small-to-medium sized businesses including law firms.  Marc and I discuss how to leverage the full array of marketing options that are readily available and when to turn to an agency for help.