May 17, 2022
I met Jim Durham in the early 1990s when legal marketing was just taking off in law firms. For decades before, law was thought of more as a profession. And while it is still very much profession, there has been a dramatic shift in the way law firms think about marketing.
While there a few remaining firms that rely on...
May 6, 2022
If I had to name one thing I work on
with almost every client, it would be FOLLOW UP! Follow up and
persistence are critical if you want to build your business
relationships, generate referrals, find that great in-house job, or
get alignment from the partners you are trying to lead.
The explosion of email and the added...
Apr 10, 2022
We speak all the time on this podcast about the many ways, lawyers can advance their careers and find more satisfaction in an out of the law. If you at a law firm that emphasizes professional development, chances are, you are learning how to be successful in your practice area.
If you are fortunate to have a good...
Mar 20, 2022
There is a lot of talk in my business networking group ProVisors about building a personal brand. But what is a personal brand? How can it help you build your law practice? Why should all lawyers create one?
In this episode, I speak with an expert on branding. Barbara Kaplan is CEO of BSK Strategies, a...