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Counsel to Counsel is a podcast for attorneys who are looking for insights to help increase their overall career satisfaction.  You can find it on iTunes, Stitcher, or wherever you get your podcasts.  You can also listen to episodes from this home page.  In each episode, I introduce you to consultants who have been shaping the legal industry and attorneys who have done interesting and sometimes unconventional things with their careers.  My guests will share with you tips on how to achieve greater career and marketing success.

Jul 28, 2025

Artificial intelligence is dramatically changing how legal services are marketed—and how clients find lawyers. In this episode, Steve Seckler speaks with Annie Stern, a seasoned digital marketing strategist, about what lawyers need to know to stay relevant in the AI era.

Key Takeaways:

  • AI tools like ChatGPT are reshaping how clients discover and vet lawyers, including those who rely heavily on referrals.

  • A strong digital footprint—updated bios, accurate directories, and mentions on reputable sites—is now critical for visibility.

  • Traditional SEO isn’t dead but must be complemented by AI-readiness strategies.

  • Annie shares the top three things every solo or small firm lawyer should do today to ensure they're discoverable by AI.

Resources & Contact:

Learn more about Annie Stern’s work at RizeUp Media or email her at annie@rizeupmedia.com.