May 17, 2022
I met Jim Durham in the early 1990s when legal marketing was just taking off in law firms. For decades before, law was thought of more as a profession. And while it is still very much profession, there has been a dramatic shift in the way law firms think about marketing.
While there a few remaining firms that rely on...
May 6, 2022
If I had to name one thing I work on
with almost every client, it would be FOLLOW UP! Follow up and
persistence are critical if you want to build your business
relationships, generate referrals, find that great in-house job, or
get alignment from the partners you are trying to lead.
The explosion of email and the added...