Feb 4, 2023
In this episode, I speak with Ben
Sachs of the Landing
Group. Ben is the author of a terrific new book
entitled: All Rise-Practical Tools for Building
High-performance Legal Teams.
In the conclusion of the book Ben writes: For many attorneys, the legal work is their comfort zone. They would rather be consumed by...
Jan 23, 2023
In this episode, I'm coming off of
a string of marketing successes. Therefore, instead of interviewing
someone else, I've decided to share my experiences.
The Reader's Digest version is that most lawyers who achieve marketing success do so through a variety of channels. The important thing is to choose the channels...
Jan 8, 2023
When I work with lawyers who are doing
career exploration, I always encourage them to have informational
interviews with attorneys who can give them some perspective.
The lawyers who have the best career perspective are attorneys who
have varied work experience. My guest, Linda
Ricci, is an attorney who has A LOT of...
Dec 18, 2022
In this episode, Michael
Katz, returns to Counsel to Counsel after a 3 year hiatus. In
2019, Michael and I spoke about how to use newsletters as an
effective marketing tool. Check out
Episode 29 of this podcast.
Newsletters have only grown in value, especially during the pandemic when in-person marketing went away.
As...
Dec 8, 2022
The pandemic was a mixed bag for me. As
some of my listeners know, both of my parents died of COVID in
April 2020. While that was very sad, it wasn’t tragic. My dad was
95, my mom was 94, neither suffered, and neither knew the other one
was gone.
At the same time, the lockdown created some great new opportunities to...