Dec 9, 2023
December is a great time to take stock, hit the reset button, and do some planning. With 2024 around the corner, I’ve been speaking with my clients about setting goals for the new year.
I’m not talking about making New Year’s resolutions. It's important to understand that resolutions and goals are not the same. Resolutions often lack specificity and a plan of action, making them easy to abandon. On the other hand, setting clear, well-defined goals lays a foundation for measurable progress and sustained success.
In this episode, I’m pleased to welcome Wendy Merrill and Jennifer Forester, two great coaches who also work with the legal community. Jen and Wendy are also talking right now to their clients about goal setting and they have some great tips to share.
In our conversation, we speak about setting marketing and business development goals for your law practice. But Wendy and Jen also have some thoughts about other areas in your professional and personal life where setting goals can help ensure that you are moving forward in all aspects of your life. They also discuss creating a “To Don’t” list.
Jennifer Forester helps lawyers avoid random acts of marketing. She’s a business development coach for corporate and consumer attorneys, drawing on 20 years of experience in sales, marketing, and client service roles with big law and boutiques. Jen lives in northern California with her two Boxer dogs and her husband, who is a family law attorney.
Wendy Merrill is a growth strategist, thought leader, and founder of StrategyHorse. StrategyHorse is a consulting firm dedicated to improving law firm profitability through alignment and engagement strategies. For over a decade, Wendy has been working with lawyers and firms to revolutionize the practice of law. Wendy lives in the DC area.